How Local Publishers Can Use Email Newsletters to Monetize their Audiences

News Organization:
Street Fight

Multimedia

As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar successes, with email now ranking ahead of Twitter and Pinterest for referral traffic.

Language:
English

Source: New feed

2017-07-05T11:02:16+00:00 December 4th, 2016|Uncategorized|