Constant Contact CEO on Favorite Features, the Endurance Acquisition & How the Email Marketing Giant Delivers a Communications Edge to Users

2017-07-05T11:02:16+00:00 March 8th, 2017|Uncategorized| News Organization: Multimedia From their start in a cramped attic in Massachusetts to becoming North America’s most popular email marketing platform, Constant Contact is primed for more growth by renewing their focus on providing some of the most easy and powerful do-it-yourself tools for small to medium businesses. Behind a next-generation editor and [...]

Fake News and Fuzzy Campaign ROI Among Top Drivers for Email Resurgence

2017-07-05T11:02:16+00:00 February 16th, 2017|Uncategorized| News Organization: Website Magazine Multimedia As consumers get frustrated with chaotic news feeds filled with unreliable sources and time-starved marketers struggle to show the business impact of social engagements, both are turning to email to get the information they need. Language: English Source: New feed

How To Create A Non-Stop Referral Engine

2017-07-05T11:02:16+00:00 February 7th, 2017|Uncategorized| News Organization: Duct Tape Marketing Multimedia For some reason, a lot of small business owners are reluctant to directly ask their customers for referrals. The reality is you can’t keep your business afloat without a steady stream of customers. And spikes and droughts in activity create a whole other set of problems, including an [...]

Mobile Email Marketing: Moving Customers from Viewing to Doing

2017-07-05T11:02:16+00:00 January 22nd, 2017|Uncategorized| News Organization: SmallBizDaily Multimedia Don’t assume a head hung low is necessarily a bad thing. These days, it usually means your customers are buried deep in their mobile devices. You can expect a lot more of this as the amount of emails opened on smartphones continues to climb. Language: English Source: New feed

Email Blasts vs. Drip Marketing: Which Is Better for You?

2017-07-05T11:02:16+00:00 January 16th, 2017|Uncategorized| News Organization: Software Advice Multimedia You might think it’s a bad thing to be put on “blast,” or to be called a “drip” (that’s how kids these days talk, right?), but when it comes to email marketing, these terms have a very different meaning. Language: English Source: New feed

Why Email Marketing Will Be Major in 2017

2017-07-05T11:02:16+00:00 January 8th, 2017|Uncategorized| News Organization: American Express Open Forum Multimedia Inboxes may be considered king this year as it becomes harder to get customers' attentions. Using these email marketing tips may help you stand out. Language: English Source: New feed

Inspire Positive Conversations Behind Your Back

2017-07-05T11:02:16+00:00 December 14th, 2016|Uncategorized| News Organization: Duct Tape Marketing Multimedia Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. Since you know customers are already going to talk behind your [...]

When to automate, segment or personalize your email messages

2017-07-05T11:02:16+00:00 December 14th, 2016|Uncategorized| News Organization: The Business Journals Multimedia One of the main reasons customers prefer to shop at small businesses is because of the personal touch they get from the owner. Yet maintaining a level of personalization and sustaining a customer’s interest between visits is challenging, not to mention time-consuming, if only a percentage of people [...]

How Local Publishers Can Use Email Newsletters to Monetize their Audiences

2017-07-05T11:02:16+00:00 December 4th, 2016|Uncategorized| News Organization: Street Fight Multimedia As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar [...]

Use a Slow Winter to Prep for Spring Sales

2017-07-05T11:02:16+00:00 November 30th, 2016|Uncategorized| News Organization: Realtor Magazine Multimedia When you hit the usual sales slump during the cold months, here’s what you can do to keep your business from freezing until spring. Language: English Source: New feed

Load More Posts